IHeartRadio doesn't break out how many digital listeners it has, instead lumping its online audience with its vastly bigger terrestrial radio audience at more than 250 million monthly listeners. US music industry is making money again.iHeartRadio is giving paid streaming music a spin.Pandora launches song replays, more skips for all.Pandora has about 78 million monthly active listeners. It will launch a full, play-whatever-you-want subscription this month. In September, it began letting any nonpaying listener skip or replay songs, and it launched a $5 membership, also called 'Plus,' that stripped out all advertising and that caches several playlists to allow listening offline. Pandora, iHeartRadio's main competitor in digital radio, is in the midst of rolling out similar services. That growth has stoked competition among the tech companies racing to deliver music to paying subscribers. The change has made subscriptions the music industry's dominant sales model and lifted revenue for recorded music to its best growth since the age of the CD. In the last three years, consumers have shifted from digital downloads to memberships that charge a monthly fee for unlimited access to tens of millions of songs. The move throws iHeart into an intensifying competition for streaming-music customers. A $10-a-month 'All Access' subscription opens up a full buffet of all-you-can-eat music. IHeartMedia, the biggest terrestrial radio company in the US and operator of online service iHeartRadio, launched two streaming memberships in a beta 'test' mode Thursday, giving customers ways to unlock more access to tunes.Ī $5-a-month 'Plus' membership lets you replay songs you hear on a station's live stream, listen offline and skip songs in a digital playlist. The lifeblood of iHeart is still radio, now pumped with options for the digital age.

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